Wednesday 5 October 2016

Process and Production 2 (5th October)

In this session we moved from creating characters to animating them, and getting a much greater feel for movement and weight, and expressing character in that weight and movement.

First animating a ball, then a walk cycle, we were given a chance to really animate something and express movement.

We first looked at some fundimentals regarding animation; stretching and squeezing, timing, antipation and so on, as well as some still frames from some walk cycles, in order to get into the mindset to start animating.

Personally, I had never even considered photoshop as something to produce animations with, and whilst I am typically more familiar with flash it wasn't nearly as combersome as I had believed it would be.


However, I feel that my prior experience did allow me to create more natural and 'exciting' animation, rather than it being too static or disjointed.



This style of character animation I was less familiar with, and can recognise inconsisencies with scale in essentially every frame, but I feel that the movement and character make up for these short comings.

Personally, I really enjoy animation, and will probably continue to get better at it in my free time to try and get better.

Studio Feedback (4th October)

After settling on the idea I had come up with the week before, and having thought and discussed the various ways in which to execute it, and which would be the best, I have come up with a plan.


The initial idea for the idea was to have illustrated pictures of people, and then the paint over the top, however even a brief few experiments lead me to understand that the drawings would get too cluttered too quickly, and it would just be a mess that wouldn't be understood.





However, using photographs as the base image, which are then editied on in photoshop look much cleaner, better looking and I think also fits more thematically with my project.

This alteration in methodology also adressed the other big dilema I was facing with my project; whether to use real people as a case study or simply make up people and use them instead. However, now that I am going to be using photography in this project, the shift to using real people has to be made.
I feel this is a good choice, however, as it provides the project with slightly more legitimacy and authenticity, as rather than just making up personas and interactions they will be more turthful.

We are Social Media. (4th October)

The Internet is simply a way for people to connect and data to be shared, there are no borders and very few restrictions. It is a network of networks and is a culture of cultures, but it is still a technology and beneath any piece of technology is humanity.

We are all reflected onto the internet as people and personalities when we interact with the internet, the technology becoming an extension of ourselves. However, the freedoms the internet provides allows for that mirror to become a lense that we use to focus specific ideals and aspects of ourselves more strongly.

However, the internet also reflects just as strongly back, becoming a part of who we are more and more in our day to day lives.






It is impossible to understand The Internet without understanding that all technology mimics and aspect of humanity, and is there to help seve a purpose.
Cybernetics, when stripped back down to its simplest meaning, is just the act of steering towards a goal. To act, see, sense then steer towards what we, as humans, want.

The worlds we live in; The Physical, Social and Digital, are all there to work and the cybernetics within them manifest as ways to measure and correct failures to meet tasks. Our conversations are moderated by the cybernetics of what is and isn't socially acceptable. Our bodies are regulated by the cybernetics that keep our hearts beating and our body temperatures constant. The internet follows endless cybernetics to keep it afloat.

Simply put, The Internet is simply another human construct that is there to help humans be more human.

Theory as Practice, Errors and Questions (3rd October)

When a product that comes to market goes wrong, there are two possible causes.
Human Error, and Design Error; and as designers, it's important that it is always the former.

The world of design has many opportunities for misteps and to fail, which is why it's critical that we are always covering our own backs in regards to the outcomes we produce and the methods we take to come to them.

Having an engaging relation with the client not only keeps the project focused on what the client actually wants, but giving the client a personal stake in the design aspect of a project will lessen the chance a client outright rejects a design.

An open dialogue with your Client will also ensure that any questions that aren't answered by the brief can be asked, and there will be many.



Where a product sits in the market, it's audience and use as a product and how highly it ranks amongst it's competetors, as well the product's immediate competition are both vital questions to ask when developing for a brief. The outcomes for a Bently Promotional Campaign are going to be radically different from an Alfa Romeo Campaign.

Research, such as how feasible a product is to create, or any negative impact a product may have by entering a market are also vital to consider, otherwise you a product may spend too long in development due to cost or restrictions, or backlash in the media for being insensitive.

Ultimately, these questions will prevent a product or design from failing, and it's important to raise any issues that may arise during production as highlighting potential problems early in development could save massive amounts of time and, more importantly, money down the line.

Theory as Practice, Histories of Animation. (30th September)

The main point to consider, when considering the history our medium, is that the History of Design and Animation is a living thing that exists in the present, and exists within culture, and is constenty reflected from the point of views of the society of the time.

The Wolfman, for example (created in 1999) is a simplistic and rather crudely created 2D animation that exemplifies this notion as a wild and abstract animation created with real materials, when the aims of the industry at large were to push ever closer to photorealistic with 3D Technology.

Animation, is always determined by the animator. Their influences, styles and beliefs will always be a huge part of any animation, no matter the medium or for it's purpose.

Even two of the very first 'Traditional Animators' show this in their work, with the abstractist Emile Cohl producing work that is nonsensical and has a rebelious feel to it in both its production and its content; and Staurt Blackton creating an animation with very rigid methodologies and ideals, but also containing more coherient naratives.

These two 'approaches' to animation can be seen even today, with cartoons such as dipdap using subversions of the audiences' expectations by altering established scenery and its own rules to keep the movement and visuals within the animation fresh and flowing, rather than providing any consistent story telling .

Most contemporary, and especially 3D, animation, however, uses the alternate school of thought, where the main goal is the acurately represent motion and life of a figure, often times to portray a narative or ideal.





Theory As Practice (30th September)

Theory as Practice, above all else, represents our ability to research, to ask meaningful questions and come to a conclusion regarding them.

Research is  process, of asking questions, and then answering them.

When taking on a research project, it is important to consider 3 key elements, to be able to answer a fourth.
What? The theme of your research, the subject that you want to focus on what it is that you create and what you want to create it on.
Why? The context of your project. Why you want to persue this subject and investigation, and how it relates to you.
How? The approach you'll take, How you will be creating your project, what methods you will need and the tools that will help you acomplish it.

Ultimately, this will help you answer What it is you acomplished with the project, what the outcomes were and how this has both impacted you and the medium you were working in.

This method of research and creating project also works when applied in reverse, and helps with disecting projects that have already been created and understand the goals behind a project, as well as the motivations to create it in the first place.
I aim to use this process to disect the medium of, and advertising surrounding, comics and graphic novels, and how their audiences and messages have altered throughout the years and how, ulimately, this has had a huge impact on the content within comics itself.